Marketing the Senses Eric Weimerskirch BUS350: Consumer Behavior August 1, 2011 Introduction Our senses help us survive. The five senses are mankinds tools for life which without we would for certain have non made it this far up the food chain. So, it is completely adapted that every advertisement relates to some sense: be it touch, taste, smell, go away or visual aspect- the market sphere molds consumer emotion with the senses. Sensory marketing reaches the clientele on subconscious levels which relates and correlates with a need or lack. By recognizing the sensational stimuli a marketing campaign can further excel on a variety of levels. Marketing the Senses Consumers recognize stimuli which are change with sensations and reach a meaningful attribution which, in turn, becomes vox of our long or short term memory storage. So, the cognitive process starts with these sensory stimuli much like our ancestors have rehearse thousands of years prior to sepa enume place the rotting fruit from good, the odd stones from the ordinary, or a diseased animal from a leading light meal. Today the five senses are utilized so croupe markets can be reached. As to not overload the senses, round advertisements tend to not using more than two sensory stimuli when promoting the product.
However, brands need to explore several senses and various stimuli in range to create a positive and deeper consumer involvement. (Ferreira) Though advertisers only typically resort to one or two sensory stimuli when creating a marketing structure that is not to say the consumer does n ot rule more than one or two to explore th! e product. We egg on with thousands of stimuli responses every day and will use them on a variety of products in a variety of ways. In a study done in 2005 titled BRAND Sense, consumers were asked to rate their senses according to importance when it comes to choosing product and brand merchandise. Not surprisingly, mountain topped the chart at 58% leading smell...If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com
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